Gymshark sells athletic apparel, activewear, and fitness accessories designed for gym-goers and fitness enthusiasts. They're notable for being founded by a teenager in his garage and building a loyal community-driven brand that resonates with younger fitness enthusiasts and social media-savvy athletes.
15 Alternatives to Gymshark
Athleta sells high-quality activewear, athletic clothing, and fitness-inspired apparel designed for women of all body types and fitness levels. They are notable for their commitment to inclusivity, body positivity, and sustainability, catering to women seeking stylish, functional clothing that supports both their active lifestyle and personal values.
Similar: Sports, Outdoors & Fitness, Clothing
Under Armour sells athletic apparel, footwear, and accessories designed for performance and comfort during sports and fitness activities. They are notable for their innovative moisture-wicking fabric technology and are particularly popular among athletes and active individuals who prioritize high-performance gear.
Similar: Sports, Outdoors & Fitness, Clothing
SportsExperts sells sporting goods, outdoor equipment, fitness gear, and athletic clothing for a wide range of sports and activities. They are notable as a Canadian retailer that caters to both casual athletes and serious sports enthusiasts looking for quality equipment and apparel at competitive prices.
Similar: Sports, Outdoors & Fitness, Clothing
Mitch's Fitgear sells high-quality fitness equipment, athletic apparel, and outdoor gear designed for serious athletes and fitness enthusiasts. They're notable for their focus on durable, performance-driven products that cater to people who demand reliability and functionality in their training and outdoor activities.
Similar: Sports, Outdoors & Fitness
Outdoor Voices sells athletic apparel and accessories designed for everyday movement, including workout clothes, leisurewear, and fitness gear. They're notable for their "do-it-all" philosophy that targets people who prioritize functional, versatile clothing for both serious athletes and casual fitness enthusiasts who value quality and accessibility.
Similar: Sports, Outdoors & Fitness
Aloyoga sells premium yoga apparel, activewear, and fitness accessories designed for yoga practitioners and active lifestyle enthusiasts. They are notable for their sustainably-focused approach to production and their cult following among yoga communities and wellness-minded consumers who prioritize both style and environmental responsibility.
Similar: Sports, Outdoors & Fitness, Clothing
Under Armour sells athletic apparel, footwear, and sports equipment designed for performance and durability across various sports and fitness activities. The brand is notable for targeting serious athletes and fitness enthusiasts who prioritize high-performance gear, and they're particularly known for their moisture-wicking fabric technology and sponsorships of elite athletes across football, basketball, and other major sports.
Similar: Sports, Outdoors & Fitness, Clothing
Fabletics sells affordable athletic wear, sneakers, and activewear for men and women through a membership-based model. They're notable for making stylish fitness apparel accessible to mainstream consumers through their VIP membership program that offers significant discounts on designer-quality pieces.
Similar: Sports, Outdoors & Fitness, Clothing
Athleta sells athletic wear and activewear designed for women, including workout clothes, yoga apparel, and lifestyle pieces that blend performance with style. The brand is notable for its commitment to body inclusivity, sustainability, and creating functional fashion for active women across all sizes and fitness levels.
Similar: Sports, Outdoors & Fitness, Clothing
We Are Pride sells clothing and accessories that celebrate LGBTQ+ identity and pride through vibrant designs and inclusive fashion. They are notable for creating a community-focused brand that empowers individuals to express their authentic selves while supporting social causes and representation.
Similar: Clothing, Accessories
Altitude Sports sells athletic apparel, footwear, and outdoor gear from leading brands, catering to sports enthusiasts and outdoor adventurers. They're notable for their curated selection of premium brands and their focus on serving active individuals who prioritize quality equipment for sports and outdoor activities.
Similar: Sports, Outdoors & Fitness, Clothing
Beyondyoga sells premium yoga apparel, accessories, and equipment designed for practitioners of all levels. They're notable for creating stylish, functional yoga wear that appeals to both dedicated yogis and fitness enthusiasts seeking quality activewear beyond traditional yoga-specific brands.
Similar: Sports, Outdoors & Fitness
Decathlon sells affordable athletic and sports apparel, footwear, and equipment across a wide range of sports and outdoor activities. They are notable for their commitment to making quality sports gear accessible to everyone through competitive pricing and their own in-house brands, making them popular with budget-conscious athletes and recreational sports enthusiasts.
Similar: Sports, Outdoors & Fitness, Clothing
Eddie Bauer sells outdoor clothing, activewear, and gear designed for adventure and everyday wear, including jackets, fleece, pants, and accessories. They are notable for their high-quality, durable products and heritage as an American brand that appeals to outdoor enthusiasts and those seeking reliable, classic American sportswear.
Similar: Sports, Outdoors & Fitness, Clothing
PRFO Sports sells a curated selection of high-quality sports equipment, outdoor gear, and fitness products designed for athletes and outdoor enthusiasts of all levels. They are notable for their focus on offering premium, performance-driven products with expert curation that helps customers find reliable gear for their specific athletic and outdoor pursuits.
Similar: Sports, Outdoors & Fitness
Why look for alternatives to Gymshark?
If you've been shopping with Gymshark and are curious what else is out there, you're in the right place. The sports, outdoors & fitness market has expanded significantly in recent years, with dozens of brands competing on price, design, sustainability, and customer experience.
Whether you're looking for a lower price point, a more sustainable option, a different aesthetic, or simply want to explore what the sports, outdoors & fitness space has to offer — our curated list gives you the best starting point. Every brand listed here shares key characteristics with Gymshark: similar product categories, comparable quality tier, or overlapping customer base.
We rank alternatives by a combination of category overlap and customer signals, so the brands at the top of this list are genuinely the closest matches to Gymshark — not just anything in the same broad space.
Why people look for Gymshark alternatives
Price and value
Comparing brands helps you find better pricing for comparable quality — stretching your budget further.
More variety
Different brands offer different product ranges, styles, and options that might better match your preferences.
Quality differences
Build quality, materials, and attention to detail vary — exploring alternatives helps you find the best fit.
Brand values and ethics
Sustainability, ethical sourcing, and company values are increasingly important factors in purchasing decisions.
💡 Smart Shopping Tips for Sports, Outdoors & Fitness
Buy last season's gear
Sports equipment is updated annually. Last season's models are often functionally identical to new releases but discounted by 30–50% to clear warehouse stock.
Rent before investing
For activities you're trying for the first time — skiing, surfing, cycling — renting equipment first lets you discover exactly what specs you need before spending hundreds.
Check secondhand platforms
eBay, Vinted, and Facebook Marketplace have large stocks of barely-used sports gear. Many items are sold after people try a hobby once, so condition is often near-new.
Shop at end of season
Ski gear is cheapest in spring; cycling and running gear goes on sale in autumn. Outdoor retailers heavily discount seasonal inventory to prepare for next season's arrivals.
Look into gear libraries
Some outdoor shops and community groups offer gear libraries or rental schemes. Borrowing rarely-used specialist equipment is far more cost-effective than buying it outright.
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