ULTA Beauty is the largest U.S. beauty retailer, selling makeup, skincare, haircare, and fragrance from over 600 brands across 1,300+ stores and ulta.com. Uniquely, ULTA carries both prestige (MAC, Clinique, Estée Lauder) and drugstore brands (NYX, e.l.f., CeraVe) under one roof, plus in-store salons for hair, skin, and brow services. People search for ULTA alternatives when they want more luxury-focused curation, better sampling programs, or exclusive brands not available at ULTA.
15 Alternatives to ULTA Beauty
Beauty Brands sells skincare products and treatments through beautybrands.com. The brand distinguishes itself with budget-friendly pricing and a marketplace model. People search for Beauty Brands alternatives when they want different ingredient philosophies, more affordable options, or products targeting specific skin concerns.
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SASA is a health and beauty retailer that offers a wide range of cosmetics, skincare, haircare, and wellness products from both international and local brands. The company is notable for being a leading beauty destination in Asia, serving customers who seek affordable luxury beauty products and professional beauty advice across multiple markets.
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Beauty Bay is an online retailer that sells cosmetics, skincare, haircare, and beauty tools from a wide range of brands, catering to makeup enthusiasts and beauty consumers worldwide. They are notable for offering competitive pricing, frequent sales and promotions, and a curated selection of both mainstream and indie beauty brands, making them popular among budget-conscious beauty shoppers and makeup artists.
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Ceppin makeup brush affiliate marketing sells makeup, cosmetics, and beauty tools through ceppin.us. The brand distinguishes itself with budget-friendly pricing and a direct-to-consumer model. People search for Ceppin makeup brush affiliate marketing alternatives when they want different shade ranges, more affordable options, or brands with specific ingredient philosophies.
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StrawberryNet is an online retailer specializing in discounted health and beauty products including cosmetics, skincare, fragrances, and haircare from major international brands. They are notable for offering significant discounts on premium beauty products and serve customers worldwide who seek affordable access to luxury and mid-range beauty brands.
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Planet Beauty sells a curated selection of cosmetics, skincare, haircare, and beauty tools from both established and emerging brands. They're notable for offering a wide range of affordable beauty products with frequent promotions and discounts, making quality beauty accessible to budget-conscious shoppers worldwide.
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Clinique Online sells skincare products and treatments through clinique.com. The brand distinguishes itself with premium positioning and global reach. People search for Clinique Online alternatives when they want different ingredient philosophies, more affordable options, or products targeting specific skin concerns.
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Milani Cosmetics sells affordable drugstore makeup with impressive pigmentation and quality that consistently rivals prestige brands at a fraction of the price. The Baked Blush, Color Statement lipsticks, and Highly Rated mascara are community favorites, and the brand serves diverse skin tones with an inclusive shade range. People search for Milani alternatives when they want wider product variety, trendier packaging, or brands available in more retail locations.
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Trish McEvoy Cosmetics sells prestige makeup, skincare, and beauty tools designed for professional-quality results at home. Known for focus on customizable beauty solutions and is favored by makeup artists and beauty enthusiasts who prioritize high-performance, luxury cosmetics.
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Beauty House offers a wide range of health and beauty products including skincare, cosmetics, haircare, and wellness items from both established and emerging brands. They are notable for providing curated selections of quality beauty products at competitive prices, catering to Australian consumers seeking trusted beauty solutions and trusted brand recommendations.
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Shany sells makeup, cosmetics, and beauty tools through shany.com. The brand distinguishes itself with budget-friendly pricing and a direct-to-consumer model. People search for Shany alternatives when they want different shade ranges, more affordable options, or brands with specific ingredient philosophies.
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Alyaka is an online marketplace that sells premium health and beauty products from global brands, offering curated selections of cosmetics, skincare, haircare, and wellness items. They are notable for bringing authentic international beauty brands to customers in emerging markets, particularly focusing on regions where access to premium products is limited.
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Sheglam sells cosmetics and beauty products including makeup, skincare, and beauty tools designed to be affordable and accessible. Known for creating inclusive, trend-forward beauty products that cater to diverse skin tones and beauty preferences, particularly resonating with younger consumers and beauty enthusiasts who want quality at budget-friendly prices.
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Oliveyoung sells cosmetics, skincare, haircare, and wellness products with a focus on K-beauty brands and popular global beauty lines. They are notable as South Korea's leading online beauty retailer, catering to consumers seeking trending Korean beauty products and premium international brands at competitive prices.
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Credo Beauty sells skincare products and treatments through credobeauty.com. The brand distinguishes itself with premium positioning and sustainability commitment. People search for Credo Beauty alternatives when they want different ingredient philosophies, more affordable options, or products targeting specific skin concerns.
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Why look for alternatives to ULTA Beauty?
If you've been shopping with ULTA Beauty and are curious what else is out there, you're in the right place. The health & beauty market has expanded significantly in recent years, with dozens of brands competing on price, design, sustainability, and customer experience.
Whether you're looking for a lower price point, a more sustainable option, a different aesthetic, or simply want to explore what the health & beauty space has to offer — our curated list gives you the best starting point. Every brand listed here shares key characteristics with ULTA Beauty: similar product categories, comparable quality tier, or overlapping customer base.
We rank alternatives by a combination of category overlap and customer signals, so the brands at the top of this list are genuinely the closest matches to ULTA Beauty — not just anything in the same broad space.
Why people look for ULTA Beauty alternatives
Ingredient preferences
People increasingly want clean, vegan, or fragrance-free formulas that align with their skin needs.
Cruelty-free and ethical options
Many shoppers specifically seek brands that are certified cruelty-free or fully vegan.
Price comparison
High-quality dupes and affordable alternatives make it easy to switch without compromising on results.
Availability and access
Not every brand is available in every market — accessibility is a common reason to explore alternatives.
💡 Smart Shopping Tips for Health & Beauty
Request samples before committing
Before buying a full-size product, request samples or purchase travel-size versions. Many beauty brands offer free samples at checkout or sell minis of their bestsellers.
Join loyalty programmes
Beauty loyalty schemes (Sephora Beauty Insider, Boots Advantage) earn points on every purchase that can be redeemed for free products or exclusive discounts.
Subscribe and save
Many beauty brands offer 10–15% off and free shipping on subscription orders. Easy to cancel or pause, and the saving adds up quickly on daily-use products.
Explore high-quality dupes
Premium beauty products often have effective drugstore alternatives. Beauty communities on Reddit and TikTok regularly compare formulas and highlight near-identical options at a fraction of the price.
Shop multi-buy promotions
Brands like The Ordinary and ASOS Beauty frequently run "3 for 2" or "buy 2 get 1 free" events. Stock up on skincare staples you use consistently during these offers.
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