Ipsy is a beauty subscription service that delivers personalized collections of makeup, skincare, and hair care products to subscribers each month based on their beauty preferences and profile. Known for democratizing access to premium beauty products through an affordable monthly subscription model and for building a large community of beauty enthusiasts who engage with tutorials, reviews, and product discovery through their platform.
15 Alternatives to Ipsy
Birchbox sells skincare products and treatments through birchbox.com. The brand distinguishes itself with premium positioning, a direct-to-consumer model, and a subscription-based service. People search for Birchbox alternatives when they want different ingredient philosophies, more affordable options, or products targeting specific skin concerns.
Similar: Health & Beauty, Subscription Boxes & Services
Allure Beauty Box is a curated subscription service that delivers a selection of high-end and emerging beauty products—including skincare, makeup, and haircare items—directly to subscribers' doors each month. The box is notable for being curated by the editors of Allure magazine and is designed for beauty enthusiasts who want to discover new premium and indie brands without committing to full-size purchases.
Similar: Health & Beauty
FabFitFun is a subscription box service that delivers curated health, beauty, fitness, and lifestyle products to subscribers four times per year. Known for offering premium full-size products at a significant discount compared to retail prices. For wellness-focused consumers who enjoy discovering new brands and products.
Similar: Health & Beauty, Subscription Boxes & Services
ScentBox sells fragrances, perfumes, and scented products through scentbox.com. The brand distinguishes itself with premium positioning, a direct-to-consumer model, and a subscription-based service. People search for ScentBox alternatives when they want different scent profiles, more affordable luxury options, or niche fragrance houses with unique compositions.
Similar: Health & Beauty, Subscription Boxes & Services
Sheglam sells cosmetics and beauty products including makeup, skincare, and beauty tools designed to be affordable and accessible. Known for creating inclusive, trend-forward beauty products that cater to diverse skin tones and beauty preferences, particularly resonating with younger consumers and beauty enthusiasts who want quality at budget-friendly prices.
Similar: Health & Beauty
Wantable is a subscription service that delivers personalized fashion items, accessories, and beauty products tailored to individual style preferences. Known for curated boxes and styling expertise, making it ideal for busy professionals and fashion enthusiasts who want convenient, personalized shopping experiences without the hassle of traditional retail browsing.
Similar: Subscription Boxes & Services
Girlactik specializes in cosmetics and beauty products including makeup, nail polish, and skincare items designed to be affordable and accessible to everyday consumers. Known for vibrant, trendy product lines and emphasis on inclusive beauty that appeals to young women and makeup enthusiasts who want quality cosmetics at budget-friendly prices.
Similar: Health & Beauty
Hairextensionbuy specializes in high-quality hair extensions, wigs, and hairpieces in various styles, lengths, and colors to suit different preferences and needs. They are notable for offering affordable premium hair products with detailed product descriptions and styling guides that cater to both everyday customers and professionals looking to enhance or transform their hair.
Similar: Health & Beauty
MCoBeauty is an Australian beauty brand that specializes in affordable cosmetics and skincare products, including makeup, brow products, and skincare essentials. Known for offering high-quality, budget-friendly beauty solutions that make professional-grade products accessible to everyday consumers and beauty enthusiasts worldwide.
Similar: Health & Beauty
Glamsquad sells beauty and personal care products, including cosmetics, skincare, and wellness items designed for the modern consumer. Known for focus on affordable, quality beauty products that cater to diverse skin tones and beauty preferences across African and diaspora communities.
Similar: Health & Beauty
Scentbird sells fragrances, perfumes, and scented products through scentbird.com. The brand distinguishes itself with premium positioning, a direct-to-consumer model, and a subscription-based service. People search for Scentbird alternatives when they want different scent profiles, more affordable luxury options, or niche fragrance houses with unique compositions.
Similar: Health & Beauty, Subscription Boxes & Services
Firstleaf is an online wine subscription service that curates and delivers personalized wine selections to customers' homes based on their taste preferences and feedback. They're notable for using a data-driven approach to match wine lovers with bottles tailored to their palate, making wine discovery accessible to both casual drinkers and enthusiasts.
Similar: Subscription Boxes & Services
Testerup offers subscription boxes that deliver curated samples of popular consumer products across categories like beauty, skincare, and lifestyle items directly to subscribers' doors each month. The service is notable for allowing everyday consumers to discover and test new brands at a fraction of retail cost, making it ideal for product enthusiasts and those who enjoy trying new items before committing to full-size purchases.
Similar: Subscription Boxes & Services
YourBrideBox delivers curated subscription boxes filled with bridal essentials, beauty products, and wedding-related items tailored to brides-to-be. The service is notable for providing personalized monthly surprises specifically designed to support women throughout their engagement and wedding planning journey.
Similar: Subscription Boxes & Services
Bellhop sells skincare products and treatments through getbellhops.com. The brand distinguishes itself with a direct-to-consumer model, a subscription-based service, and customizable options. People search for Bellhop alternatives when they want different ingredient philosophies, more affordable options, or products targeting specific skin concerns.
Similar: Health & Beauty
Why look for alternatives to Ipsy?
If you've been shopping with Ipsy and are curious what else is out there, you're in the right place. The health & beauty market has expanded significantly in recent years, with dozens of brands competing on price, design, sustainability, and customer experience.
Whether you're looking for a lower price point, a more sustainable option, a different aesthetic, or simply want to explore what the health & beauty space has to offer — our curated list gives you the best starting point. Every brand listed here shares key characteristics with Ipsy: similar product categories, comparable quality tier, or overlapping customer base.
We rank alternatives by a combination of category overlap and customer signals, so the brands at the top of this list are genuinely the closest matches to Ipsy — not just anything in the same broad space.
Why people look for Ipsy alternatives
Cruelty-free and ethical options
Many shoppers specifically seek brands that are certified cruelty-free or fully vegan.
Price comparison
High-quality dupes and affordable alternatives make it easy to switch without compromising on results.
Availability and access
Not every brand is available in every market — accessibility is a common reason to explore alternatives.
💡 Smart Shopping Tips for Health & Beauty
Request samples before committing
Before buying a full-size product, request samples or purchase travel-size versions. Many beauty brands offer free samples at checkout or sell minis of their bestsellers.
Join loyalty programmes
Beauty loyalty schemes (Sephora Beauty Insider, Boots Advantage) earn points on every purchase that can be redeemed for free products or exclusive discounts.
Subscribe and save
Many beauty brands offer 10–15% off and free shipping on subscription orders. Easy to cancel or pause, and the saving adds up quickly on daily-use products.
Explore high-quality dupes
Premium beauty products often have effective drugstore alternatives. Beauty communities on Reddit and TikTok regularly compare formulas and highlight near-identical options at a fraction of the price.
Shop multi-buy promotions
Brands like The Ordinary and ASOS Beauty frequently run "3 for 2" or "buy 2 get 1 free" events. Stock up on skincare staples you use consistently during these offers.
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