Helly Hansen sells premium outdoor clothing, footwear, and gear designed for extreme weather conditions and water-based activities. They are notable for their technical innovation in maritime and cold-weather apparel, serving professional mariners, athletes, and adventurers who demand high-performance protection in harsh environments.
15 Alternatives to Helly Hansen
Musto is a British brand that specializes in high-performance sailing, watersports, and outdoor clothing, including waterproof jackets, trousers, and technical gear. They are notable for their heritage in maritime apparel and are primarily designed for serious sailors, watersports enthusiasts, and outdoor adventurers who demand durability and performance in challenging conditions.
Similar: Sports, Outdoors & Fitness
Arctic Army specializes in high-performance cold-weather clothing and outdoor gear designed for extreme conditions and Arctic environments. They are notable for creating durable, innovative apparel specifically engineered for adventurers, military personnel, and outdoor enthusiasts who operate in harsh, sub-zero climates.
Similar: Sports, Outdoors & Fitness
Berghaus sells outdoor clothing, footwear, and equipment designed for hiking, mountaineering, and adventure sports. They are notable for their durable, technical gear that caters to serious outdoor enthusiasts and professionals who demand high-performance equipment in challenging environments.
Similar: Sports, Outdoors & Fitness
Endura specializes in cycling apparel and gear, including jerseys, shorts, jackets, and accessories designed for riders of all levels and conditions. They are notable for their focus on technical innovation, sustainable manufacturing practices, and serving competitive cyclists, commuters, and outdoor enthusiasts who demand high-performance, weather-resistant products.
Similar: Sports, Outdoors & Fitness
Columbia Sportswear sells outdoor apparel, footwear, and accessories designed for activities like hiking, skiing, and camping, with a focus on technical performance and weather protection. They are notable for their innovative fabric technologies like Omni-Heat and Omni-Shade, and appeal to outdoor enthusiasts and athletes seeking durable, functional gear for both extreme conditions and everyday wear.
Similar: Sports, Outdoors & Fitness
Alpinestars sells high-performance motorsports gear, racing apparel, and protective equipment designed for professional and amateur racers across multiple disciplines. They are notable for their technical innovation and are trusted by elite athletes competing in Formula 1, MotoGP, and other international racing series.
Similar: Sports, Outdoors & Fitness
Gill Marine specializes in high-performance sailing and water sports clothing, including jackets, trousers, gloves, and accessories designed for harsh marine environments. They are notable for their technical innovation and are favored by professional sailors, yacht racers, and water sports enthusiasts who demand durability and protection in challenging ocean conditions.
Similar: Sports, Outdoors & Fitness
Swiftsnow specializes in high-performance winter sports and outdoor fitness gear, including apparel, equipment, and accessories designed for cold-weather activities. They cater to serious winter athletes and outdoor enthusiasts who demand durability, functionality, and style in extreme conditions.
Similar: Sports, Outdoors & Fitness
Dare2b is a British outdoor clothing and sports apparel brand that specializes in jackets, base layers, footwear, and accessories designed for active pursuits in harsh weather conditions. They're notable for offering high-performance, affordable outdoor gear targeted at adventure enthusiasts and casual athletes who need reliable protection without premium price tags.
Similar: Sports, Outdoors & Fitness
Odlo specializes in high-performance sportswear and outdoor clothing, including base layers, jackets, and accessories designed for active pursuits in various climates. They are notable for their advanced fabric technologies and are favored by athletes, outdoor enthusiasts, and fitness-focused individuals seeking functional, durable gear for endurance sports and cold-weather activities.
Similar: Sports, Outdoors & Fitness
Snow and Rock sells outdoor clothing, equipment, and gear designed for skiing, snowboarding, climbing, and mountaineering activities. They are notable for catering to adventure enthusiasts and outdoor sports professionals who require high-quality, performance-driven products for extreme conditions and challenging environments.
Similar: Sports, Outdoors & Fitness
Mustang Survival specializes in personal flotation devices (PFDs), immersion suits, and other water safety gear designed for maritime and water sports activities. They are notable for their high-quality, Coast Guard-approved products trusted by commercial fishermen, boaters, and water sports enthusiasts who prioritize safety in demanding marine environments.
Similar: Sports, Outdoors & Fitness
Napapijri sells outdoor clothing and accessories, including jackets, parkas, and sportswear designed for cold weather and adventure activities. The brand is notable for its innovative technical fabrics and distinctive design aesthetic, appealing to outdoor enthusiasts and urban consumers who value quality craftsmanship and contemporary style.
Similar: Sports, Outdoors & Fitness
Suunto sells sports watches, dive computers, and outdoor equipment designed for athletes and adventurers who need reliable performance in extreme conditions. They're notable for their precision engineering, durability, and focus on providing advanced features like GPS navigation, dive safety, and sports tracking to professional and recreational users worldwide.
Similar: Sports, Outdoors & Fitness
Jack Wolfskin sells outdoor clothing, footwear, and accessories designed for hiking, camping, and adventure activities. They are notable for their high-quality, weather-resistant gear that combines German engineering with sustainability practices, making them popular among outdoor enthusiasts and eco-conscious travelers worldwide.
Similar: Sports, Outdoors & Fitness
Why look for alternatives to Helly Hansen?
If you've been shopping with Helly Hansen and are curious what else is out there, you're in the right place. The sports, outdoors & fitness market has expanded significantly in recent years, with dozens of brands competing on price, design, sustainability, and customer experience.
Whether you're looking for a lower price point, a more sustainable option, a different aesthetic, or simply want to explore what the sports, outdoors & fitness space has to offer — our curated list gives you the best starting point. Every brand listed here shares key characteristics with Helly Hansen: similar product categories, comparable quality tier, or overlapping customer base.
We rank alternatives by a combination of category overlap and customer signals, so the brands at the top of this list are genuinely the closest matches to Helly Hansen — not just anything in the same broad space.
Why people look for Helly Hansen alternatives
Better features
Competing brands often differentiate on specific features or specialities that may matter more to you.
Price and value
Comparing brands helps you find better pricing for comparable quality — stretching your budget further.
More variety
Different brands offer different product ranges, styles, and options that might better match your preferences.
💡 Smart Shopping Tips for Sports, Outdoors & Fitness
Buy last season's gear
Sports equipment is updated annually. Last season's models are often functionally identical to new releases but discounted by 30–50% to clear warehouse stock.
Rent before investing
For activities you're trying for the first time — skiing, surfing, cycling — renting equipment first lets you discover exactly what specs you need before spending hundreds.
Check secondhand platforms
eBay, Vinted, and Facebook Marketplace have large stocks of barely-used sports gear. Many items are sold after people try a hobby once, so condition is often near-new.
Shop at end of season
Ski gear is cheapest in spring; cycling and running gear goes on sale in autumn. Outdoor retailers heavily discount seasonal inventory to prepare for next season's arrivals.
Look into gear libraries
Some outdoor shops and community groups offer gear libraries or rental schemes. Borrowing rarely-used specialist equipment is far more cost-effective than buying it outright.
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