NOW offers streaming entertainment services including live TV, sports, movies, and series through flexible subscription packages without long-term contracts. The service is notable for providing Italian consumers with accessible, on-demand content that caters to those seeking affordable streaming options with the flexibility to pause or cancel anytime.
15 Alternative a NOW
Kena Mobile sells mobile phone plans and wireless services, offering competitive pricing primarily through online channels in Italy. They are notable for providing affordable telecommunications options targeting budget-conscious consumers who want to avoid long-term contracts and prefer flexible, transparent pricing.
Simile: Animali
LOCAUTO specializes in car rental services, offering a wide selection of vehicles for short-term and long-term rentals across multiple destinations. They are notable for providing affordable, convenient rental solutions to travelers and tourists seeking flexible transportation options during vacations and business trips.
Simile: Box in abbonamento & Servizi
Sky TV is an Italian digital entertainment company that offers pay television services, streaming content, sports programming, and movies through both traditional TV and digital platforms. They are notable for being Italy's leading pay-TV provider, serving millions of subscribers with premium entertainment and live sports content, particularly Serie A football, making them essential for Italian sports fans and entertainment enthusiasts.
Simile: Box in abbonamento & Servizi
Winelivery offers fast wine delivery directly to consumers, bringing bottles from local and international wineries to their doorsteps within hours. They're notable for their on-demand service model that caters to wine enthusiasts and casual drinkers who want convenience and curated selections without committing to long-term subscriptions.
Simile: Box in abbonamento & Servizi
Register (register.it) is a digital services platform and subscription box service that delivers curated products and streaming content to Italian consumers. The brand is notable for combining physical subscription boxes with digital streaming services, making it ideal for tech-savvy consumers seeking integrated entertainment and lifestyle solutions in one subscription model.
Simile: Box in abbonamento & Servizi
Sixt is a global car rental company that offers a wide range of vehicles for short-term and long-term rentals, along with flexible subscription services for personal and business use. They're notable for their extensive international presence, modern fleet, and digital-first approach that appeals to both leisure travelers and corporate clients seeking convenient mobility solutions.
Simile: Box in abbonamento & Servizi
Viaggiare Rent offers short-term rental solutions and subscription services for travelers seeking flexible accommodation options across various destinations. They are notable for catering to digital nomads, business travelers, and vacationers who prioritize convenience and cost-effectiveness over traditional long-term leases or hotels.
Simile: Box in abbonamento & Servizi
Fastweb offers high-speed internet, mobile services, and digital entertainment packages including streaming content and TV services to consumers across Italy. They are notable for being one of Italy's leading broadband providers, known for their fiber-optic network infrastructure and competitive bundled offerings that appeal to tech-savvy customers seeking fast connectivity and integrated digital services.
Simile: Box in abbonamento & Servizi
IBS is an Italian online retailer that sells books, eBooks, digital products, and streaming services across multiple categories including literature, textbooks, and media. They are notable as one of Italy's largest and most established digital retailers, serving readers and content consumers who seek convenient access to physical and digital entertainment products.
Simile: Animali
Very Mobile is an Italian mobile virtual network operator (MVNO) that sells mobile phone plans, SIM cards, and related telecommunications services. They are notable for offering competitive pricing and flexible plans targeted at budget-conscious consumers looking for affordable mobile connectivity in Italy.
Simile: Animali
Compass offers digital services and streaming content across entertainment, technology, and lifestyle categories. They're notable for providing integrated digital solutions tailored to Italian consumers and businesses seeking comprehensive streaming and tech services in one platform.
Simile: Animali
Fotocopie24 offers photocopying, printing, and document services, along with subscription boxes delivered to customers in Italy. They're notable for providing convenient, affordable copying and printing solutions for individuals, small businesses, and organizations that need regular document services.
Simile: Box in abbonamento & Servizi
La Stampa is an Italian newspaper that sells news content, subscriptions, and digital access covering politics, culture, sports, and current events. It is notable as one of Italy's leading daily newspapers, serving readers seeking comprehensive Italian and international journalism since its founding in 1895.
Simile: Box in abbonamento & Servizi
Aruba Hosting sells web hosting services, domain registration, and cloud solutions for businesses and individuals looking to establish an online presence. They're notable as one of Italy's largest hosting providers, known for offering affordable, reliable infrastructure with strong local support and comprehensive service options.
Simile: Box in abbonamento & Servizi
Croci sells pet accessories and supplies including toys, beds, collars, leashes, and grooming products for dogs and cats. They are notable for combining Italian design aesthetics with affordable pricing, making stylish and functional pet products accessible to mainstream pet owners.
Simile: Animali
Perché cercare alternative a NOW?
If you've been shopping with NOW and are curious what else is out there, you're in the right place. The pets market has expanded significantly in recent years, with dozens of brands competing on price, design, sustainability, and customer experience.
Whether you're looking for a lower price point, a more sustainable option, a different aesthetic, or simply want to explore what the pets space has to offer — our curated list gives you the best starting point. Every brand listed here shares key characteristics with NOW: similar product categories, comparable quality tier, or overlapping customer base.
We rank alternatives by a combination of category overlap and customer signals, so the brands at the top of this list are genuinely the closest matches to NOW — not just anything in the same broad space.
Perché le persone cercano alternative a NOW
Customer experience
Returns policies, customer support, and loyalty rewards can make a meaningful difference in where you shop.
Better features
Competing brands often differentiate on specific features or specialities that may matter more to you.
Price and value
Comparing brands helps you find better pricing for comparable quality — stretching your budget further.
More variety
Different brands offer different product ranges, styles, and options that might better match your preferences.
💡 Consigli di acquisto per Animali
Compare prices before buying
Use Google Shopping or price comparison sites to check whether the same product is available cheaper from another retailer before committing — a two-minute check that often pays off.
Sign up for brand newsletters
Most brands offer 10–15% off your first order when you join their email list. Create a dedicated shopping inbox to keep discount codes organised and easy to find at checkout.
Wait for seasonal sale events
Black Friday, Cyber Monday, January sales, and brand-specific events are the best times to buy non-urgent items. Setting a calendar reminder for these costs nothing.
Check the returns policy first
Before buying from a new brand, understand their returns process. A lower upfront price rarely pays off if returning an item costs more than the saving, or if the process is deliberately complicated.
Scopri i nuovi brand pets
Niente spam. Disdici quando vuoi.